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Wirral / Cheshire 0151 350 6875
Open Mon to Fri 8:30 - 17:30
( Sat 8:30 - 12:00 | Sun Closed )

Privacy Policy

Your details will never be used for marketing or advertising without your permission.

Getting Started:

This privacy policy covers the personal information we collect, use and disclose using our products and services either online or offline.

We need to collect personal information from you to rent or provide other services. We collect personal information when you give it to us, such as by telephone, e-mail, mail, at the counter or our online booking system.

There may be circumstances where if you choose not to provide personal information, which is required by us, we will not be able to provide you with our products or services.

There may be circumstances where after using our products or services we would be required to legally share your information with a third party upon written request: –

  • The police and other law enforcement agencies
  • Ticket issuing authorities
  • Our motor insurance supplier

Data protection law permits us to share your information on this basis.

We will collect technical information about your devices when you use our website where permitted.

Photo and Video:

CCTV is used at our location for security and is indicated by signage.

Your photograph will be taken at the time of hire for security and validation.


When you visit and use our website, we automatically collect technical information from you.

Your IP address may be collected to enable us to diagnose problems, administration and to audit our website. We do not normally link IP addresses to anything identifiable, however we may use an IP address to prevent a user accessing our website in the interest of protecting our service and site. In rare instances an IP address may be passed to a law enforcement in the interest of identification.

We may also collect your browser type, internet service provider, referring and exit pages, files and pages viewed, date/time stamps and operating system for the interest of our own market research. We use third party applications to collect this data such as Google Analytics and Clicky.

On some pages we may set and access Persistent Cookies on your computer. These will stay on your hard drive until you delete them. We use cookies to aid your experience and help you access information quickly. Your browser is automatically set to accept cookies by default. You have the option to change these settings in your browser. Cookies do not corrupt or damage your computer, programs, or computer files. Some pages may also use Session Cookies. These are temporary cookie files, which are erased when you close your browser.

When You Rent a Vehicle:

When you make a reservation or rent a vehicle, we collect information from you to enable us to do this as set out in our general terms and conditions and rental agreement terms and conditions. We will also use this information to perform security or fraud checks, to enforce our legal rights and for our own research.

If an accident, theft or damage occurs during your rental we will collect information from your regarding the incident which may be on an insurance provided from. We will ask for full details of the incident, third parties involved, witnesses and any injuries that may have been sustained. This information will be combined with information previously collected from you. This information will be shared with third parties which legally require it, such as:

  • Our motor insurance company
  • The police or other law enforcement agencies

During your rental we will collect where and when you collected and returned your vehicle, mileage, accident history and other information related to the vehicle and your use of it. This information is required to monitor our fleet usage. Some vehicles will automatically collect information during your rental which we do not document such as fuel consumption.

Some of our vehicles may have a gps tracker fitted, however we are unable to share information as to which vehicles may have this device.

We will collect information about any speeding, parking, toll or any other traffic related fines or offences committed during your rental which are provided to us by law enforcement agencies or issuing authorities. We will use this information to enable us to deal with related paperwork in accordance with our rental agreement terms and conditions.

In Car Systems and GPS System:

Some of our vehicles will offer you the option of linking your personal devices to the in-car system. Information this collects will be highlighted in the vehicle manual.

Some rentals are supplied with GPS where addresses are collected via the input of the hirer.

It is your responsibility to ensure any data collected by in car systems and/or GPS devices is removed before you return. We will not take any responsibility for information left in these devices post rental which may later be passed on to future hirers.

 Sharing Your Information:

We may share your personal information with the following third-party organisations:


Third Party Purpose Legal basis for Processing
Prohire Rental Software




To securely record and use the information you provide to us


To process your reservation and rental


To record rental data

Legitimate interest and consent
PDQ issuer to obtain payment from you To process payments and refund Performance of contact
Law enforcement and government agencies To verify your driving licence


As requested and permitted by the law


To act regarding illegal activity and traffic violations


If we have a good faith belief that there is a situation which may pose a threat to the safety of you or somebody else


If we are permitted by law

Legal requirement
Insurance companies Manage any claims which is related to your rental Legal requirement
BVRLA Risc Online and Prohire Risk











To notify other rental companies if the hirer has committed illegal offences with the hire vehicle, abused staff, miss used the hire vehicle, looked to defraud, is a bad debt or any other reasonable reason to notify other rental companies of the hirer. It is to the discretion of the receiving hire companies how they use this information Consent via rental agreement


We take reasonable steps to make sure your information is protected from unauthorised use, access, disclosure, alteration, destruction or loss. Hard copies of your information, copies of licences and ID such as forms and rental agreements, is security kept on location. Your information which is held digitally is held on our software provider Prohire.

Whilst we take security seriously, no system is 100% secure. We cannot completely guarantee the protection of your personal information any more than any other organisation can.

We do not ask for your payment information, such as debit/credit card number, via email, text or any other document we send you. Please only provide your payment at our counter or over the phone once you are sire you are dealing directly with us.

Your Rights:

In accordance to data protection laws, you may have the following rights when it comes to handling your personal information:

  • Right of access: You may have the right to request a copy of the information we hold about you and to request supporting information explaining why this information is held
  • Right of rectification: You may have the right to request we rectify any inaccurate information held about you. Please be aware some information we may require supporting documentation to make this change.
  • Right to erasure: You may have the right to request we erase personal information held about you.
  • Right to restrict processing: if you believe the information we hold about you is inaccurate, you may have the right to request we do not use this information. Please note, we may require the correct information to be provided.
  • Right to withdraw consent: We will only process or use your personal information with your consent and you have the right to withdraw this consent at anytime either verbally or in writing. This will not affect the lawfulness of us processing your information and we may continue to use your personal information if permitted and/or required by law.
  • Right to object: Where we process your personal information based on a legitimate interest (or those of a third party) you have the right to object this. However, we may still be legally required to process your personal information.

Data Retention:

Your information is kept for no longer than is reasonably necessary or legally required by law.



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